New Forum report sets out how sustainable consumption can transform business value

Natural resources are running ever lower while the world's population continues to climb higher. A global economy built on consumption is therefore a scary prospect.

CEOs in Davos representing a broad range of industries agreed that our global economy is at risk unless fundamental changes in the way we consume and produce products and services are made. A prosperous future depends on sustainable consumption - innovative new products and business models that achieve transformative efficiency and create new market opportunities.

To learn more, read their report "Redesigning Business Value: A Roadmap for Sustainable Consumption".

Tomorrow's businesses will meet the future by channelling their creativity to form markets that capture the emerging opportunities these shifts offer. The formula for business success during our era of great change will place a premium on innovation, collaboration and smart investments to shape a globally prosperous and sustainable future.

To build a future of sustainable consumption, we need:
- Collaborative innovation: Sustainability helps drive innovation and should be at the core of the design of products and services and the development of new business models. This can be brought about by new forms of collaboration along entire value chains.
- Lifecycle thinking: Resources are more valuable than ever, and the days of the linear value chain are numbered as we increasingly have the technologies and the will to measure our environmental impact across the entire lifecycle of a product and recover materials to embrace closed loops.
- Consumer engagement: To shift consumption patterns around the world, there needs to be a new supply of sustainable products and services, as well as a market pull for sustainable consumption, embraced by all 7 billion consumers globally.
- Investment: To spark a prosperous future, business needs to look beyond short-term pressures and focus on investment for the long term, working to build understanding among investors of the value at stake in long-term planning.

CEOs believe they have the potential to create new business models that build lasting prosperity for the many and not for the few; that make wise use of natural resources; that internalize social and environmental capital; and that focus on innovation to thrive in a low-carbon, dematerialized economy driving smarter consumption.

CEOs are working together through the World Economic Forum's platform to develop practical projects and partnerships, including workstreams on innovation, lifecycle metrics and consumer engagement.

Ahead lies a tremendous challenge, but also a great opportunity for those who meet it.

Randall Krantz, Associate Director, Environment Initiatives, World Economic Forum

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Relates to the concept of World Ecological Day (the day in the year when the world consumes more resources and generates more waste than global ecosystems can produce or absorb) shifting back only one day, to 25 September 2009. For an explanation of the concept and its applicability, see the New Economics Foundation.

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Thank you so much for writing this! I learned a lot and appreciate the perspective.

[tennis tickets collector]

Population growth is a huge problem indeed. It's been 50 years since the birth control pill was invented, but birth rates are not decreasing. I think people from China and India shouldn't be allowed to immigrate to other countries until they learn to control they population growth.

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we do need the business value of sustainable development.

[Abercrombie]

sustainable business?

[Dan Busse]

21st Century Ideology

The advent of the global economic crisis has recently made many world leaders realize the urgent need for ideological reform. These ideologies fall under the category of economic, social, environmental, and interpersonal. The mindsets of the past and current, that are not correct for what the world needs, are the greatest barrier to the implementation of these necessary new ideological changes. Therefore, the world as a whole, needs one day in the future to serve as a reset day. On the reset day, implementation of the necessary new ideologies will be made by all leaders of counties around the world.

The goal of these new ideologies is to improve the realm of humanity, solve unlimited environmental issues, eliminate economic stresses, solve the future worldwide overpopulation problem, and virtually eliminate societal problems such as unemployment and homelessness. And, thus provide a universal structure for implementation for all countries of the world to utilize. Once implemented many previously impossible societal problems are solved. New fields of science, health, and technology become an automatic reality.

Perhaps the second decade of 21st Century will be the most important one in the entire history of planet Earth. During this decade of implementation, it will not matter whether a country is "autocratic for a new democracy", "autocratic for a new autocracy that is sympathetic democratic pleas of it's people" or "democratic for a new autocratic democracy". The implementation team will probably be composed by a group that is in the category: "democratic for a new democracy, headed by republicans".

During the year of the reset, financially engraved mindsets will be reprogrammed. No longer will any government, worldwide, perceive any debts on any other country. Countries wishing to protest debts associated with prior financial ideological schemes can be assigned special privileges by the "Universal Worldwide Ideological Financial Forum Committee". Providing the necessary framework for the implementation of legalized funding schemes worldwide, while diligently regulating various hierarchal substructures of distribution, fears of societal inflation subside.

The truth to the matter regarding many of these proposed new financial ideologies, is that implementation has already begun. These premature implementations have recently caused much societal concern. Without new structures of world-wide bureaucracy pertaining to these necessary 21st century ideologies, the global outcome with regards to the infinity of time becomes uncertain. Being the most important category of the necessary ideological reform, financial ideology must be given the highest priority. It is this ideology that serves as a basis for all other necessary new ideologies.

Governments worldwide should not be abandoned their taxation methodology. However, they can provide much needed tax relief. In doing so, these governments of the world continually remind their people that they now belong to universal caring societal hierarchy. The basis for many of the new ideologies provide structure for the new necessary implementations. Unlimited funding for necessary societal programs worldwide becomes commonplace. When these concepts become universal, for all countries of the world, worldwide cooperation of non-financial based ideologies such as environmental become easier to achieve.

[Tim Gieseke]

Yes, I agree we have reached the point in time and consumption that corporations realize the diminishing returns from degraded natural capital. The next step is valuing the management of natural capital and the regulating ecoservices that can improve its capacity. This model is described in EcoCommerce 101 which is scheduled for a release in May 2010. www.ecocommerce.us.com

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Collaborative innovation is necessary, but I think its fundamental or rational use of resources.

[Mircindir]

evet, kimin doğa Davos savunmak kişi teşekkür thumbs up.